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CREATIVE SOLUTIONS
SENIOR COUNSEL
RESULTS DRIVEN

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Welcome

Hello and welcome to the website of Blueberry Communications, where fresh thinking meets reliable, authoritative counsel.

If you are looking for a PR partner with established industry credentials, proven expertise, and a no-frills / transparent approach to business, then read on . . .

What we do

We are an independent Kent based PR consultancy with no illusions of grandeur and a practical 'can do' approach to business. Our over-riding priority with any client is to deliver quality results that ensures the PR campaign represents a valid ROI.

London PR agency experience, but with the personalised touch and gold standard customer service commensurate with a smaller local company.

PR

Our experience has been honed working on a wide range of consumer / trade and business-to-business campaigns. In terms of industry sectors, we've worked pretty much across the board covering business to business; consumer lifestyle (includes homes and gardens); retail, food and drink; healthcare / toiletries and beauty; pet care and leisure. For the record, financial whizz kids, fashion luvvies or corporate connoisseurs we are not.

Web design

Creative copy that strikes a chord with the desired target audience is our speciality and we regularly work alongside designers and technical web developers to help evolve a website that delivers on impact, ease of navigation and relevant content. We are aligned with two agencies that specialise in website design; website development and SEO.

Video content

From concept to exploitation, Blueberry can help you embrace what has been dubbed the 'newest rising star in the marketing world'. We are partnered with a specialist video agency who we regularly work with to develop outstanding video content designed to maximize your online & offline presence. We can work with you to develop storyboards, agree a filming schedule, identify the right film crew, originate a strong library of footage and of course apply a liberal sprinkling of magic during the editing process to create a compelling video asset.

Specialisms

With a heritage spanning nearly 30 years, Blueberry has worked across a broad range of industry sectors offering consumer / b-b and corporate PR support. Currently specialising in marketing communications counsel for schools / education; food & drink and pets / country lifestyle brands.

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Food & Drink

The food and drink category represents a crowded market place where effective, credible PR can help a brand create genuine stand-out. The Blueberry team has worked on numerous food and drink campaigns, providing PR counsel to launch / reposition or simply boost awareness of a wide range of brands.

We enjoy excellent working relationships with a variety of key opinion formers in the sector - ranging from chefs, bakers, TV presenters, authors and bloggers - and we harness the power of these important influencers to encourage a positive rapport between our clients and their defined target audiences.

Brands which offer proven health benefits are of particular interest to the team and we enjoy the challenge of extending our messaging to health care professionals, whose implied endorsement can only be secured when the relevant independent evidence is in place to support a specific health claim.

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Schools

Blueberry understands the importance of promoting the school's core messages, academic successes and strong pastoral ethos. Our experience means we appreciate that schools are busy places to work and we know the focus on teaching and learning has to be the priority. We support the school by ensuring that positive news is celebrated and publicised to reach all stakeholders and potential new parents.

Media coverage can be generated on a variety of topics spanning various departments, including exam results, sporting prowess, in-house drama productions, overseas trips, cause related marketing initiatives etc. In addition, to news stories we regularly write thought provoking features on behalf of the schools we represent, positioning them as leaders in their industry and allowing us to profile key personnel.

We also also operate crisis management programmes to help our clients protect and uphold their most vital asset – their reputation – during challenging times.

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Country lifestyle / pets

Everyone who works at Blueberry lives and breathes the country lifestyle and between us we share 7 dogs, 2 cats and 2 horses – and a growing assortment of very muddy wellington boots!

Over the years we have been able to apply our PR expertise to a broad spectrum of brands associated with the country lifestyle arena and we have run campaigns in the country clothing, dog & cat pet food, garden design & build / garden equipment & services and specialist equestrian sectors. Alongside the traditional media relations (news releases / origination of feature & blog content) remit, our equestrian expertise extends to brand ambassador / professional rider recruitment & associated endorsement; sponsorship; credible product placement (on and offline) and support with the development of marketing collateral including the origination of thought-provoking copy & imagery and creation of 'must watch' video content.

PR
Web design
Video content

Some of our projects

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King Edward’s Witley and Barrow Hills School

Building awareness and supporting pupil recruitment
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Gate Safe

Raising awareness and leveraging KOL endorsement for pioneering charity which campaigns for safer gates
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California Prune Board

Encouraging category leadership / educating consumers, trade and health care professionals on the benefits of the world’s finest prunes
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Scenic Blue

Driving awareness and supporting franchisee recruitment for garden design and build franchise
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Jacksons Fencing

Creative trade and consumer programmes for retail, commercial, equestrian and export divisions
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House of Dorchester

Asserting brand as an artisinal producer of fine quality chocolates

Testimonials

What our clients say about Blueberry Communications
Testimonial

We have worked with Blueberry Communications since the initial conception of Gate Safe and the business has been crucial to our continued growth and expansion over the past 8 years. Carla works tirelessly to ensure that our very niche needs are understood and always delivers above and beyond our expectations.
I would highly recommend Blueberry Communications to anyone wishing to improve their PR, the team excels in any project that they are given.
…and they give us bacon sandwiches!!

Richard Jackson
Founder of Gate Safe
Testimonial

I have now worked with Carla and Lisa at Blueberry Communications for over 7 years across 3 businesses ranging from luxury chocolate to, more recently, independent schools. PR has always been a key part of my marketing strategy and the length of my business relationship with Blueberry speaks volumes of how highly I value them. Blueberry have integrated seamlessly into our businesses, managing a wide range of stakeholders and priorities, generate significant return on investment through PR and are there in an instant when there is a crisis to be managed! Blueberry are a critical part of our wider team, provide a gold class service and I would not hesitate to recommend them.

Natalie Dimmock
Head of Marketing
King Edward’s Witley & Barrow Hills School
Testimonial

Blueberry Communications were more than just a consultancy for us … they were very much part of the team; adding value and insight both reactively and proactively. Blueberry assisted our UK PR campaigns in consumer, trade and HCP as well as delivering event and Ambassador relationship management - always with full understanding of our need for core measurements to prove ROI at every level of the campaign. Professional, reliable and deliver, whatever matter what the challenge, we highly recommend Blueberry Communications in all categories of PR.

Esther Ritson-Elliott
EU Marketing Director
California Prune Board